Overnight, the world was given the first glimpse at Hedi Slimane’s debut Celine fragrance. The French fashion house is expanding into scent for the first time in many years under Creative, Image and Artistic Director Hedi Slimane – and the industry is abuzz with intrigue.
The expansion into fragrance was first announced alongside Slimane’s appointment at the helm of the storied house back at the start of 2018. In addition to completely overhauling the brand’s aesthetic (to much criticism), introducing menswear and changing its logo, the designer has also found the time to design a range of fragrances in that time.
An image was shared on Celine’s Instagram that depicted what looked like three metal mould casings all separated out. And although the image didn’t necessarily hint at a fragrance, the caption most certainly did. The brand wrote, “Celine Haute Parfumerie Collection Debut,” to accompany the shot.
In addition to the image, a video of the pieces was also shared on the social media platform with the caption, “15 years after the creation of Maison Christian Dior perfume collection, Hedi Slimane presents his Haute Parfumerie Collection for Maison Celine.”
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LA COLLECTION CELINE HAUTE PARFUMERIE CELINE HAUTE PARFUMERIE COLLECTION DEBUT ⠀⠀⠀⠀⠀⠀ 15 ANS APRES AVOIR CRÉÉ LA COLLECTION DE PARFUMS MAISON CHRISTIAN DIOR, HEDI SLIMANE PRÉSENTE SA COLLECTION DE HAUTE PARFUMERIE POUR LA MAISON CELINE. ⠀⠀⠀⠀⠀⠀ 15 YEARS AFTER THE CREATION OF MAISON CHRISTIAN DIOR PERFUME COLLECTION, HEDI SLIMANE PRESENTS HIS HAUTE PARFUMERIE COLLECTION FOR MAISON CELINE. ⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE #CELINEHAUTEPARFUMERIE
Slimane was indeed the man behind Dior’s first menswear fragrance line, and as with its sartorial offering, LVMH-owned Celine is likely looking to emulate his previous successes in the field. The scent from Slimane will be the first in many years for the brand, whose first scent, Vent Fou, launched back in 1964. Interestingly, despite her prior experience in launching cult-favourite (and top-selling) perfumes for brands like Loewe, Louis Vuitton and Chanel, Slimane’s predecessor Phoebe Philo never created a scent for Celine during her 10-year stint.
There’s no word yet on the scent profile or a release date for the collection, however the brand has certainly captured attention around the world with the video having racked up almost 16,000 views since it was posted 19 hours ago. Watch this space.
The post Behold, Hedi Slimane’s first Celine fragrance is on its way appeared first on FASHION Magazine.