Few brands garner as much interest as goop in 2018: both praiseworthy and scathing. The company’s advice and prescribed way of life—doled out in newsletter, website, IRL pop-up, social media and podcast form, among others—incessantly rubs some the wrong way. But that backlash, controversy, and criticism all drives goop’s bottom line and popularity level into the wellness stratosphere strangely enough.
I’ve admittedly been a fan of the company since its inception. I chalk it up to a mix of an admiration of Gwyneth Paltrow’s talent, an incredible amount of personal curiosity and a reflex that encourages me to lean into things I’ve never done before, while others might run the other way. I’ve learned a great deal from the site, but even I have had “x out of this tab” moments halfway through a story, or a side eye at the price of a new goop product or brand-approved, out-of-this-world vacation.
And so, when goop invited me to a fitness-centric weekend in Chicago, I was beyond intrigued. The weekend is part of a two-event series (with more possibly to come) thrown in partnership with the Westin & appropriately called, “G Sport Sessions”. For $150, avid goop and fitness fans can get to workout & take pictures with Gwyneth Paltrow’s own workout coach, Tracy Anderson, have an intimate post-sweat session Q&A with the celebrity trainer, nosh on a breakfast buffet replete with oversized DIY parfait bowls, delicious frittatas, organic juices, coffee, and more. Goodie bags come in the form of quilted MZ Wallace totes that are roomy enough to fit a laptop, filled with everything from goop glow packets to a tank from the brand’s recently-debuted activewear range. Hair & makeup artists are also on-hand for post-workout touchups, though I was too drenched and exhausted to even contemplate that possibility.